A new book, "Total Brand Management: An Introduction," was just published by ICFAI Press. Although I have not yet received or reviewed my copy, the book looks like a very good introduction to brand management...and I'm not just saying that because I contributed one of the chapters.
I am getting more information from the publisher about how to obtain some copies of the book so if you are interested in purchasing a copy, please let me know so I can send you the details when I get them.
Link with description and table of contents:
http://www.icfaipress.org/books/TotalBrandManagement_ct.asp
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