For the second year in a row I'm pleased to report on Brand Keys study of brands with the most loyal customers.
The Top Ten (with last year's ranking in parentheses):
1. Avis (2)
2. Google (1)
3. L.L. Bean (24)
4. Samsung mobile phones (5)
5. Yahoo! (3)
6. Canon office copiers (8)
7. Land's End (74)
8. Coors (13)
9. Hyatt hotels (12)
10. Marriott hotels (10)
It seems the price of gasoline had an impact on the way people shop as we see two catalog retailers skyrocket into the top ten this year which makes me wonder if these brands really have the most loyal customers. Will their "loyal" customers stick around if the price of gas drops? Have they truly added loyal customers who will stick around with them over the long haul or have they added customers who are loyal out of economic convenience?
I guess we might find out next year.
Last year's Top Ten list at http://davedolak.blogspot.com/2005/11/high-tech-brands-enjoy-greater-loyalty.html
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