Independent thought on modern marketing & branding.
Thursday, March 15, 2007
Consumer-generated ads
Is it just me or are there others of you out there who believe that consumer-generated ads are a result of marketing and brand managers who either have no clue how to manage their brands or are just plain lazy?
What do you think of a mixture of both? It works, most the time! There is a boundary to being "consumer driven" and intimate to the point of detriment. As long as the ideas and strategies are properly assessed and executed, then you have something of genius, not laziness! Listening and analyzing are key here, but the trend during out "Information Age" allows more info to be filtered and collected, then applied to build a brand. Thoughts?
1 comment:
What do you think of a mixture of both? It works, most the time! There is a boundary to being "consumer driven" and intimate to the point of detriment. As long as the ideas and strategies are properly assessed and executed, then you have something of genius, not laziness! Listening and analyzing are key here, but the trend during out "Information Age" allows more info to be filtered and collected, then applied to build a brand. Thoughts?
Sincerely,
Brian Siegel
www.siegelinnovations.com
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