Saturday, March 22, 2008

Old-time marketing of the future

...meanwhile, back in the "words mean things" category, here's a sign I passed earlier in the week while traveling through Virginia:



When I pop over to Merriam Webster.com I find:

Antique:
1: a relic or object of ancient times
2: a work of art, piece of furniture, or decorative object made at an earlier period and according to various customs laws at least 100 years ago

Now, does anything currently "made daily" fit this definition or is this marketing communications created without really thinking about what is being said?

"Old fashioned" or "old style" would have been more accurate, but this marketer chose words that simply aren't and cannot be true.

No wonder marketers have a reputation for stretching the truth.

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