Wednesday, November 26, 2008

Do marketers know the meaning of the word "branding?"

Robert Rosenthal over at Freaking Marketing believes that some marketers just don't understand the term "branding."

Either that or he builds a strong case as to why designers and ad agencies purposefully misuse the term.
Check out his post.
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1 comment:

Anonymous said...

Thanks for sharing my Freaking Marketing post, Dave. Would love to hear what Marketing & Branding Blog readers think of it.

12:44 PM

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