Book review: Marketing Public Relations: A Marketer's Approach to Public Relations and Social Media

Great for students and marketing practitioners alike.

I bumped into Gaetan Giannini virtually in a Facebook marketing group and he graciously offered to send me a review copy of this book. I'm very glad we had that chance encounter because this book is a comprehensive guide to modern public relations and marketing that others need to know about.

This book is a textbook but it should gain traction as a modern day playbook for any marketing or PR professional. Gaetan resets the entire public relations foundation in a new landscape of online social media where you have access to the connectors, gatekeepers and media like never before.

Covering topics from the new PR model to press kits, social media, the marcoms mix, media relations, crisis management, creating and pitching stories, networking with bloggers, blogging as a PR strategy and media planning & measurement (just to mention a few), the book delivers plenty of actionable ideas that the reader needs to consider in order to function in the modern media environment in which many of the rules have changed and old media models have been tossed out the window. This book is quite literally a comprehensive course in modern PR and marketing and even seasoned professionals (maybe especially seasoned professionals!) will learn new tricks.

I highly recommend this book.

...and to return the favor of the gift of this book, I'll gladly send my copy to the first U.S.-based student who contacts me and requests my copy. (The book was claimed within hours.)