Book review: Celebrity Leverage - Insider Secrets to Getting Celebrity Endorsements, Instant Credibility and Star-Powered Publicity

I finished reading my review copy of this book over the weekend and highly recommend it for marketers of all stripes.

Whether you are seeking to build celebrity status within your own enterprise or whether you are seeking outside celebrity endorsements for your brand this book is packed with tangible advice and is loaded with actionable ideas and references to additional resources.

From product placements, celebrity endorsements and celebrity-themed events to branding yourself as an expert resource within your own niche, becoming a celebrity author in your own right or becoming the "go to" resource for media outlets that cover your space, you will almost certainly walk away with some new ideas and inspiration.

Get the power of celebrity working for your brand. Jordan McAuley does a great job showing you how.