Will Budweiser regain its brand mojo?

So InBev thinks the way for Budweiser to regain its market share is to provide samples of free beer.  I seriously doubt the new ad blitz and free sample promotion will restore this once mighty brand to its former glory.

There are simply too many other options in the category including many national beers and unspoken numbers of local, craft brews.  Bud is (arguably) not the best tasting, not the cheapest and not all that prestigious.  On top of that it is not even an American brand any more since being acquired by InBev.

I don't think the problem is that people haven't tried it.  I think the problem is that preferences have shifted and even as a lifestyle brand Bud does not represent a highly aspirational choice.

What is the biggest threat to direct mail?

Read Craig Huey's excellent answer and analysis at Brandweek.

We're all drowning, and all you do is raise the water level...

We're all drowning, and all you do is raise the water level...

The danger of acronyms in branding

Are You Making this Classic Marketing Mistake?

Just because you know what the jargon and acronyms mean doesn't mean that anyone else does.

Great book: Ad Land