So InBev thinks the way for Budweiser to regain its market share is to provide samples of free beer. I seriously doubt the new ad blitz and free sample promotion will restore this once mighty brand to its former glory.
There are simply too many other options in the category including many national beers and unspoken numbers of local, craft brews. Bud is (arguably) not the best tasting, not the cheapest and not all that prestigious. On top of that it is not even an American brand any more since being acquired by InBev.
I don't think the problem is that people haven't tried it. I think the problem is that preferences have shifted and even as a lifestyle brand Bud does not represent a highly aspirational choice.
1 comment:
I am doing a project for my mba marketing class on Bud and came across your blog so I thought I would leave a comment.
I tend to agree with what you wrote.
I went to www.brandmojo.org and see that Bud is ranked 518. That's not very good. The diagnostic from brandtags.net is even worse. "American, cheap, king of beers"
I think there is some good news for Bud,there are some good links to build on - so Bud can come back. But wow how the mighty have fallen. I think they should play up the heritage of the brand.
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