Allegra anti-itch cream?

When you think "Allegra," do you think of something that is spread on your skin to stop the itchies or do you think of a tablet you swallow to ease nasal allergies?

I know Benadryl extended into the anti-itch cream segment, but I think Allegra is so strong in and closely identified with the nasal allergy segment that trying to be an allergy pill and a skin cream at the same time is just a little too much.  I wouldn't be surprised at all if the cream hurts their allergy med sales.

Just my two cents from the sidelines.