The Definitive Guide to Marketing Metrics and Marketing Analytics

The Definitive Guide to Marketing Metrics and Marketing Analytics shows
marketing professionals how to talk the talk of C-level executives in terms
of forecasting and reporting, and walk the walk to the revenue table by
leveraging metrics that matter

With compelling graphics and real examples of Marketo’s own metrics and
tactics, this guide offers best practices for harnessing data to not only
prove, but improve ROI.

** *This Paper Explores* **

· The right metrics for understanding and interpreting marketing results

· Revenue metrics that get the executives' attention and prove marketing
ROI

· The critical elements of a marketing dashboard

· And much more

The Definitive Guide to Marketing Metrics and Marketing Analytics