Marketing is a function and a process for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit both the organization and its customers.
The marketing mix or promotional mix consists of Advertising, Public Relations, Personal Selling, Promotion, and Direct Marketing.
As you can see, marketing is all about creating and delivering value to customers. This includes developing products that meet needs, promoting those products, monitoring customer satisfaction, managing the sales process etc.
Advertising is just one small part of the marketing process. Marketing is strategic. Advertising is tactical.
Just because you see lots of advertising for a product or service does not mean it is marketed well.
Please pass this on to anyone who thinks Advertising = Marketing.
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