I'd like to up the ante by making one last ditch effort to do an about face and go back to pick the low hanging fruit. Once I think outside the box I'm sure I'll be able to level the playing field and get out of the red and into the black.
Our friends at Factiva recently released a study that used its text mining technology to search the most commonly used words and phases in publication. They found some phrases so common that it turned them into a special list.
The Factiva List of Most Overused Business Cliches
12. Up the ante
11. Clean bill of health
10. Low hanging fruit
9. Last ditch effort
8. Think outside the box
7. Wealth of experience
6. About face
5. Time and again
4. A level playing field
3. In the red
2. In the black
1. At the end of the day
As marketers and communications professionals, let's remain keenly aware of these cliches so as to avoid them in our marketing communications. Find new ways to express your thoughts and communicate about your brands. Avoid phases that are so overused that they actually don't communicate very much at all.
At the end of the day, we don't need any more cliches.
;-)
No comments:
Post a Comment