A simple brand test

Are you confident that everyone in your organization knows and understands what it takes to build your brand?

Tomorrow at work, stop everyone you meet in your organization and ask them this one simple question: "What do you have to do to deliver on our brand promise?"

Ask the question and then remain silent and listen.

When you get back to your office, write down all the answers you hear.

You might just gain a better understand about your brand and how to better communicate it to the outside world. I'll also bet your next action plan will focus within your four walls before you worry about that big, nasty outside world of customers.