Have you ever wondered how small business owners and entrepreneurs might have an advantage over large companies when it comes to building a powerful and successful brand?
When it comes to building a powerhouse brand, the little guys have a huge advantage over the big guys because small businesses and entrepreneurs do not suffer from organizational inertia and usually the vision of the founder of the company is closely linked to the essence of the brand and embedded in the organization. Entrepreneurs have a chance to build entire businesses based on a powerful brand promise while large companies tend to drift away from the original promise that made them compelling and then they foolishly spend millions to try to "re-brand" which may or may not be possible.
I'm researching my next book on small business and entreprenuial branding and want your questions, feedback and case studies now! You can participate in the writing of this next book by letting me know what information about small business and entrepreneurial branding you think is most important to cover. Also, if you have a small business branding case study, please share it with me and if it is appropriate, it might just make it in the book.
Please fill out my brief questionnaire at www.BrandTrellis.com if you have an interest.
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