The best way to brand?

There is no universal single best way to brand product(s), of course, but the best way for ~you~ to brand your product(s) depends upon many factors.

The first thing to study is your competition. Who is your competition and what are their positions in the minds of consumers? What is your vision for your company and what are your core values? How do those compare with others in your industry and what advantages, tangible and intangible, do you hold over your competition? What unique qualities will you bring to the marketplace? What are the benefits associated with doing business with you?

The answer to these questions can help lead you toward determining a strong brand position for you that is defensible and profitable over the long-term.