OK. Let's discuss something.
BrandChannel.com uses the tagline, "The world's only online exchange about branding, produced by Interbrand".
If there are other online exchanges about branding (such as this one or BrandTrellis.com), does this mean Interbrand has chosen a poor tagline or positioning statement for their website brand? Should they change their tagline? Would they be OK if they simply removed the comma?
I'm very interested to hear your thoughts.
No comments:
Post a Comment