Friday, October 26, 2012

Deliver to go undelivered?




So, when I open up my October issue of Deliver Magazine, the magazine by the United States Postal Service for marketers aimed at boosting direct mail marketing, should I conclude anything from the editor's letter?  You know, the one in which he states that "the time has come for us to take a little break" and "Deliver magazine is going on hiatus?"

Naw.  I'm sure everything at the USPS is just peachy and direct mail is stronger than ever.

It does seem a bit odd, though, that a magazine that aims to boost direct mail marketing would state that while it is ceasing its printed and mailed version that "you'll still be able to find Deliver content online and download back issues."

Move along folks.  Nothing to see here.  Everything is just fine at the U.S. Postal Service.

Friday, October 19, 2012

Dear Volt, Where do I put the batteries?

I'd say that LG Chem has more than a marketing problem.  Those God-awful consumers just don't seem to want to buy enough Chevy Volts to meet sales projections.

Thursday, October 11, 2012

Funny thing about politics...

This U.S. election year is interesting.  With Facebook and Twitter being so pervasive,  everyone seems to be speaking their mind on politics in real time.  News flash to those trying to sell me things: I will now go out of my way to make sure I never, ever let my dollars flow toward your products and services.  Did you really mean to cut your audience in half?  See also:

Politicizing your brand? Think twice, please.