The Definitive Guide to Marketing Metrics and Marketing Analytics

The Definitive Guide to Marketing Metrics and Marketing Analytics shows
marketing professionals how to talk the talk of C-level executives in terms
of forecasting and reporting, and walk the walk to the revenue table by
leveraging metrics that matter

With compelling graphics and real examples of Marketo’s own metrics and
tactics, this guide offers best practices for harnessing data to not only
prove, but improve ROI.

** *This Paper Explores* **

· The right metrics for understanding and interpreting marketing results

· Revenue metrics that get the executives' attention and prove marketing
ROI

· The critical elements of a marketing dashboard

· And much more

The Definitive Guide to Marketing Metrics and Marketing Analytics

Branding doesn't happen in your marketing department

Branding doesn't happen in your marketing department. Branding happens when your whole company aligns behind a single idea.

Most people don't understand branding

Branding isn't something that happens in your marketing department.   Branding is what happens when your whole company aligns behind a single idea.

The American Branding advantage?

Branding is inherently a long-term, relationship-building strategy. Do you think American companies are better at branding than Chinese companies because American companies are more relationship oriented while Chinese companies are more transaction oriented?
From the NY Times:
OP-ED COLUMNIST The Romantic Advantage
By DAVID BROOKS

http://www.nytimes.com/2013/05/31/opinion/brooks-the-romantic-advantage.html?smid=pl-share

Oh, the times they are a changing...

This is either one of the dumbest product ideas ever or a brilliant, tongue-in-cheek way for Burger King to generate some buzz.

Allegra anti-itch cream?

When you think "Allegra," do you think of something that is spread on your skin to stop the itchies or do you think of a tablet you swallow to ease nasal allergies?

I know Benadryl extended into the anti-itch cream segment, but I think Allegra is so strong in and closely identified with the nasal allergy segment that trying to be an allergy pill and a skin cream at the same time is just a little too much.  I wouldn't be surprised at all if the cream hurts their allergy med sales.

Just my two cents from the sidelines.

My book review: Brand Real

This book is a comprehensive discussion of modern branding and covers the many interrelated aspects of developing and building a brand. Not only must you figure out what your unique promise of value should be (i.e your brand promise or position), but you then must align your entire organization to delivering that value and keeping your brand promise at all customer touch points. This excellent book will walk you through all practical implications throughout the process and help you build meaningful brands along with a brand-aligned organization.

A must read for anyone serious about learning more on the topic of branding.

One of the best compliments ever

Just the other day I received what I consider one of the greatest compliments ever.  A person whom I consider a mentor told somebody else (referring to me), "He took everything I ever taught him and improved upon it."  :-)