The American Branding advantage?

Branding is inherently a long-term, relationship-building strategy. Do you think American companies are better at branding than Chinese companies because American companies are more relationship oriented while Chinese companies are more transaction oriented?
From the NY Times:
OP-ED COLUMNIST The Romantic Advantage
By DAVID BROOKS

http://www.nytimes.com/2013/05/31/opinion/brooks-the-romantic-advantage.html?smid=pl-share