Friday, April 14, 2006

This week in marketing reviewed

iMac computers that run Windows XP - There may still be hope for world peace. Can MacViruses be far behind?Bottom line: Marketing hit.

Disney allowing free online viewing of popular television shows with commercials that cannot be avoided – Throw every media revenue model at the wall and see what sticks.The media shift continues and my earlier bold prediction gets one step closer to becoming reality. Bottom line: Marketing hit.

Google launches an online personal calendar service that allows multiple people to overlay their schedules – Seems like a great idea but what about the next time security is compromised? Couple security issues with the ability to create a map directly to somebody’s house and you are just asking to robbed the next time you are out of town. Crooks would be wise to schedule themselves alibis. Bottom line: Marketing miss.

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