Rich McIver has written a very good piece about how to build your brand on the web. His article, "Little Known Ways to Brand on the Cheap: 99 Tips for Poor Web Startups", offers excellent tips on how to build an online brand whether you are a blogger or simply trying to build your brand online.
A brand is an identifiable entity that makes some specific promise of value. Those brands that need to communicate that value online will almost assuredly find something useful in Rich's tip sheet.
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