Hand me an Aspirin, my brand just committed genericide

Superb brand promotion and category dominance can actually lead to your brand being declared "generic".

While this type of success is unlikely for most brands, Trampoline, Escalator, Thermos and Aspirin learned the hard way that genericide is a very real thing.

Here's a short article that describes how marketers can avoid the genericide trap for their brands.

In short, be ready to legally defend the misuse of your brand names, run periodic campaigns to counteract any consumer confusion and manage the marketing mix to avoid possible generic attachment of the brand name to the broader category.

In my next post we'll take a look at a powerful brand making the right moves to avoid genericide.