It used to be that news outlets in the U.S. were viewed as fair, objective, politically-neutral and fact-based. Do they now have a branding problem?
Check out the article at:
http://www.breitbart.com/article.php?id=070809222839.jzdcwmy8&show_article=1.
It seems that news media outlets have a branding problem. Their core values are perceived to be forgotten and it seems to me that yes, I trust news much less than I used to and many "news" articles are written and reported from an agenda-driven angle.
What do they need to do to fix their brands? Can they fix their brands at all?
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