Anheuser-Busch and its flagship brand, Budweiser, have been bought by Belgian brewer, InBev. Not only does this leave us to wonder if a truly American beer brand will play well globally, but it reminds us that distribution (or place) is one of the important "P's" of marketing.
Will InBev be successful getting Bud to be a broader-reaching global brand? Will the purchase by a foreign company hurt Bud's appeal in the U.S.? Will the synergistic savings on the supply and manufacturing side realized by InBev now more than justify the purchase?
Only time will tell, of course, but it will be interesting to watch what effect this has on the A-B and Bud brands.
The question is, will the Budweiser brand still have relevance as a non-U.S. brand or has its essence been fundamentally changed forever?
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