I just have to hand it to the folks at Blendtec for reminding us how some of the tried and true sales methods are still some of the best.
Watch this short interview that describes how Blendtec was able to take a good old fashioned product demonstration and put a modern twist on it by shooting some videos and posting them on YouTube. They even created their own website, www.WillItBlend.com, that has been a huge viral hit and has enabled this brand of blenders to soar in terms of sales.
Never underestimate the power of putting a modern twist on an old yet proven selling tactic.
Ah, now that's refreshing!
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