Tuesday, April 07, 2009

The first rule of business and marketing





I have to chuckle as I read and hear a variety of marketers talking about how to market during a recession. Invest more money into your marketing, cut back your marketing, leverage social media, don't jump into social media as a panacea, etc., etc.

It all reminds me of my first rule of business: For every opinion there is an equal and opposite opinion.

No comments: