Sunday, May 10, 2009

Does this sound like any organizations you know?

According to research,

  • 70 to 80% of the leads generated by marketing are never followed up
  • Only 29% of a salesperson's time is actually spent selling
  • 80% of sales support experts are regularly used inappropriately
  • 80 to 90% of marketing collateral is considered useless by sales
  • Salespeople typically spend 30 to 50 hours per month searching for information and re-creating customer-facing content
  • 80 to 90% of customer-facing content created by salespeople is inaccurate and dilutes the brand
  • More than 80% of marketing and salespeople cannot consistently and effectively articulate their value propositions

    If this is true, how are companies addressing these issues to correct this problems? More importantly, do companies even recognize that these issues exist? Obviously these facts represent a huge waste of resources and greatly reduce marketing and selling effectiveness.

    Source: Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect by Robert J. Schmonsees
  • No comments: