Suggested Reading List: Books on Marketing & Branding

Building the Brand Driven Business, Scott Davis & Michael Dunn

22 ImmutableLaws of Branding, Al Ries & Laura Ries

A New BrandWorld, Scott Bedbury

Leveraging the Corporate Brand, James Gregory & Jack Wiechmann

Selling the Invisible, Harry Beckwitht

Brand Aid, Brad VanAuken

Brand Warfare: 10 Rules for Building the Killer Brand, David D'Alessandro

Building the Brand-Driven Business, Scott Davis & Michael Dunn

Differentiate or Die, Jack Trout

Emotional Branding, Marc Gobé

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Kevin Lane Keller

BuildingStrong Brands, David Aaker

Why Johnny Can't Brand, Bill Schley 

How To Build And Manage Your Brand In Sickness and in Health