Why do I do it?
I believe that the best way to improve the quality of all marketing is to help educate as many people as possible about marketing so not only will marketers get better at what they do but consumers will demand better marketing, recognize it when they see it and reward those marketers who get it right.
Therefore, blogging about marketing and branding is a very good way to help marketers and consumers alike benefit from better, more ethical and value-driven marketing tactics.
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