An interesting article discusses how high search engine rankings do not necessarily translate into higher sales.
Just about anyone can improve their search engine rankings by optimizing their webpages for keywords and starting pay-for-click advertising campaigns. What just about anyone cannot easily do, however, is convert that traffic into paying customers once it gets to their website.
No, that's where good, old-fashioned content, marketing and copywriting take priority and do the heavy lifting of compelling somebody to buy something.
All the traffic in the world means nothing if you cannot offer compelling value that convinces people that living without your product or service costs them more than purchasing it.
No comments:
Post a Comment