The Secret to All Great Communications
by Ted Nicholas
"The underlying secret to all great communications, writing or speaking, is understood by very few. And it's not taught in any school or university.
What comes from the heart goes to the heart.
It's so crucially important I'll say it again.
What comes from the heart goes to the heart.
What moves people to take action of any kind involves human emotion.
Yet, 99% of all writing appeals just to the mind. When you read it you are not touched emotionally. Magazines, newspapers and the Internet are almost entirely 'left brain writing.' It may be grammatically correct. But, it's extremely boring. And most of it is not read.
To get someone to first read, then respond to your message, you must capture their heart as well as their mind.
Appealing to the mind is the easy part. Many people can do that.
But few writers can capture people's hearts."
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