According to a recent Harris Interactive poll of 20,289 consumers which asked each respondent to rate 60 randomly-selected brands out of the 1,170 brands in the study, Heinz Ketchup is the number one brand in terms of consumer equity.
Here are the top 10 brands according to the study (rank., brand, brand equity score):
1. Heinz Ketchup 79.27
2. M&M Plain Chocolate Candy 77.79
3. Hershey's Milk Chocolate Candy Bar 77.51
4. Hershey's Kisses Chocolate Candy 77.20
5. Duracell Batteries 76.75
6. Cheerios Cereal 76.53
7. Discovery Channel 76.17
8. Kraft Foods, Inc. 75.93
9. Kleenex Facial Tissues 75.57
10. Neosproin Ointment 75.54
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