If marketers have such different views on the definition of marketing then how in the world can anyone expect them to get it right?
Systemic Marketing asked marketing professionals on Twitter how they define the term "marketing."
"Marketing is a relationship"
"Marketing needs to tell a story to consumers that makes them want what you've got"
"Marketing is the brand shepherd that ensures that every customer contact point is consistent"
"Marketing, in short, is manipulation."
"Marketing is magnetic induction that leads to seduction."
"Marketing is three parts science, two parts art, one part passion, 1/2 part participation, and a dash of magic. Adjust portions to your taste!"
"Marketing is distilling chaos into beauty."
Yikes! We might be in trouble here folks.
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