I thought this was a meaningful quote in a BrandChannel.com article about comparative advertising.
"Tearing down other brands is not brand building. When a brand begins to define itself by its competition, it loses some control, and can easily suffer the consequences when that competitor brand updates, improves or proves it false."
Comparative advertising definition: An advertisement in which there is specific mention or presentation of competing brand(s) and a comparison is made or implied.
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