Starting on Dec. 1, 2009 all those who are paid to blog or promote a product or who receive products or other considerations for their testimonials or endorsements must clearly disclose the relationship. If you blog, are involved in social media or write reviews or recommendations you need to familiarize yourself with the new law.
Part 1
Part 2
Part 3
Part 4
Part 5
Part 6
More info. at ftc.gov or read the actual guide.
1 comment:
It's great that you're putting the REAL information out, because it's critically important that marketers comply with this new ruling. The key to doing so is making sure that you HAVE the proof to show what "typical results" are. You can certainly use testimonials, but now you have to also have data that show the cited results are "typical." That doesn't have to be a big problem, you just need to use surveys to get that information.
Thanks for giving folks the "straight scoop!"
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